Lusion is a Bristol-based digital production studio specializing in interactive websites, real-time visuals, and projects that consistently exceed their initial scope. The team builds custom systems for each project rather than relying on templates, an approach driven by practical necessity rather than aesthetic preference.

Their portfolio spans polished, cinematic work and deliberately experimental pieces, with most projects landing somewhere between these poles. Each system is designed with its own logic and character, tailored to the specific demands of the brief.

Origins and Evolution

Edan Kwan founded Lusion in 2017 after a circuitous path through music, self-taught design and development, freelance work, and a stint at a New York agency. Originally from Hong Kong, Kwan built the studio around principles of craft, curiosity, and meticulous attention to detail.

The studio's website earned Site of the Year recognition from FWA, Awwwards, and CSSDA.

Since its founding, Lusion has collaborated with Coca-Cola, Porsche, Max Mara, and Google, among others. The work has been recognized at Cannes Lions, D&AD, Webby Awards, Awwwards, and FWA.

Selected Work

Oryzo AI

Project: Oryzo AI is a satirical campaign for a fictional AI-era product: a cork coaster marketed with the production values and earnestness of a premium tech launch. The project functions both as creative commentary and as a demonstration of Lusion's capabilities in design, motion, and digital craft.

Approach: The team treated an intentionally absurd concept with genuine craft, building a complete campaign ecosystem around a simple cork coaster. The project included immersive web design, 3D production, motion work, and supporting content across social media, a founder video, Product Hunt, and an open-weight GitHub page, all executed with the same rigor applied to client work.

Porsche: Dream Machine

Project: Porsche: Dream Machine is a CG short film created for Wallpaper* and Porsche GB. Using generative imagery and motion design, the film explores Ferry Porsche's original vision through a dreamlike visual language. The project represented a significant departure from Lusion's typical work, requiring the team to adapt their immersive digital approach to an unfamiliar medium.

Approach: Wallpaper* connected Lusion with Porsche GB after the brand noticed the experimental work behind Infinite Passerella. The brief called for a 2-3 minute CG film inspired by Ferry Porsche's dream of building the first Porsche sports car. Despite having no prior experience with this format, the team committed to a three-week production cycle, learning and building simultaneously. The resulting piece translated Porsche's "Driven by Dreams" concept into a visual journey from abstraction toward the silhouette of the original 356. The film was featured by Wallpaper*, distributed through Porsche channels, and screened at Outernet London.

My Little Storybook

Project: My Little Storybook is an interactive narrative about a bird family crossing a river. Developed as an internal R&D project, it combines WebGL, handcrafted 3D environments, and illustrated animation to create a digital book experience. What started as a monthly experiment became one of the studio's most recognized internal pieces.

Approach: The project emerged from Lusion's monthly experiment series, designed for rapid idea testing. The team aimed to create a gentle, emotionally driven storytelling experience. Drawing inspiration from Japanese anime, they explored a more stylized visual language through hand-built 3D assets, drawn animation, and interactive storytelling, departing from their typical photorealistic commercial aesthetic. The one-month timeline created a compact but ambitious test of web-based narrative and atmosphere.

Studio Structure

Lusion operates as a small team, which enables direct involvement in projects, streamlined communication, and focused attention on each brief.

Beyond client work, the studio maintains Lusion Labs for internal projects. Work like Oryzo AI and My Little Storybook provides space for testing ideas, developing capabilities, and creative experimentation. This approach shapes the studio's growth trajectory and attracts team members interested in continuous learning and ambitious work.